BRIEF INTRODUCTION


Every business needs an effective and economical marketing tool to promote and increase their market share. Increasing market share in today’s fast changing commercial  environment is the primary objective of every business.

With over 775 million consumers, the African continent presents unlimited opportunities for foreign companies. With “Explore Africa” we provide a perfect platform to discover hidden and surprising opportunities available in Africa. Companies of all sizes are invited to advertise their products and services with us. Establish and expand your brand in the fastest growing market. Explore Africa is the right gateway to enter and expand your export partners in Africa.
 
WHY “EXPLORE AFRICA”?

Expansion of market is a major concern for any firm today. Africa is a market which is huge and has not been explore for business opportunities. It is also the most difficult market to approach. “Explore Africa” provides easy access for International companies in reaching prospective buyers/clients/partners in a simple, economical but effective way. A full color magazine which is export oriented will propel your sales and exports in Africa to new heights.
 
     Planned Distribution Statics
Kenya30% (3000)
Nigeria - 18% (1800)
Ethiopia- 16% (1600)
Uganda- 17% (1700)
Tanzania- - 21% (3000)		 Kenya- 16% (9000)
Nigeria- 13% (8000)
Ethiopia- 12% (7000)
Uganda- 10% (6000)
Tanzania-   5% (3000)
Sudan-   7% (4000)
Ghana-   5% (3000)
South Africa- 10% (6000)
Zimbabwe-   7% (4000)
Malawi-   3% (2000)
Mozambique-   5% (3000)
Egypt-   7% (4000)
 
ADDED SERVICES

• We arrange meetings with the Chambers Of Commerce exclusively.
• Setup and arrange appointments with the investors and business persons.
• Help you to develop contacts with buyers/ importers.
• Promote and enhance your company’s image in the market.
• Provide the best platform to explore possibilities in business setup and investment.
 
SPECIAL OFFERS

With the beginning of 2006, advertisers will gain a free membership of the publication's B2B web site where they will get exposure to thousands of African traders surfing the site for international products and other business" opportunities. Every advertiser will have an entry into the supplier's database and a link to his website. Advertisers get a free list of related companies in Africa. Advertisers can contact African companies from our comprehensive database as well as receive trade enquiries.
 
ADVANTAGES OF ADVETISING

• Convey a professional & consistent profile of your company and showcase your
   products & Services         
• Meet spontaneous and interested customers across the African continent.
• Overall company promotion and brand enhancement.
• Avail special offers to market, exhibit and advertise through trade fairs and campaigns.
 
DISTRIBUTION


Trade Fairs are the most effective face to face marketing tool, with our access to 15 events per  year
we are uniquely positioned to reach the maximum number of buyers and importers.

• Explore Africa distribution is always accompanied with intense media coverage like press confer-
ences, press releases, direct mail campaigns and other promotional activities.

• 15,000 copies go to prospective buyers/importers and advertisers worldwide (out of Africa) as a step
towards international promotion of the publication.

40,000 copies of “Explore Africa” are distributed to trade visitors at major international trade fairs in Africa annually.  A trade fair is just the right place to find maximum number of serious buyers/partners at one place and time.  “Explore Africa“ participates at an average of 15 exhibitions per year. Please see the calendar for the list of exhibitions in the current year or check at our exhibition website : www.africantradefairs.com

10,000 copies of “Explore Africa” will be mailed to Senior Government Officials & top buyers to over 18 countries in Africa. Major countries include : Kenya, Tanzania, Ethiopia, Sudan, Uganda, Mozambique, Egypt, Zimbabwe, South Africa, Cameroon, Nigeria, Ghana, Ivory Coast, Zambia, Gabon, Morocco, Tunis and Djibouti. Our free mailing list includes 22000 0selected companies from 20 different categories of products and services.